Custom Brewery and Taproom Shirts
Custom printed tees and hoodies for breweries and taprooms - staff uniforms and merch customers buy. Adult tees $14.38, no minimum, design free.
Your shirt has a harder job than most. It identifies the person pouring, and it has to be good enough that someone at the bar asks where to buy one. A shirt that only does the first job is a uniform. One that does both is a revenue line.
Design it like merch, wear it like a uniform
Most staff shirts are built to read from twenty feet. Yours gets read from three, across the bar, by someone already staring at it while they wait for a pour. That inverts the usual rules: the wordmark can be smaller, the illustration can carry detail, the joke can be subtle enough to reward a second look.
Put the whole idea on the front: treat it as the front of a shirt someone would buy, not a badge that marks staff. A back print is there for the beer list if you want one. The first surface is included in the price; each extra one is $8.99 to $10.99 depending on the product.
Same art, two stacks of color
Color splits the same way the shirts do:
- Staying behind the bar: these meet sanitizer splash, keg lube, dry-hop dust, and the mop at close, so Black, Navy, and Forest Green earn their place there.
- Going home in a tote: these get picked the way merch gets picked - White and Sport Gray sell because people wear them somewhere other than work.
Same art, two stacks, two decisions; the color guide shows how each prints.
The taproom calendar, not the corporate one
Breweries don't order once a year. They order the way they brew:
- a hazy release in spring,
- a fest lager in fall,
- an anniversary in whatever month the doors opened,
- a collab you heard about two weeks ago.
A different design every time, never a quantity worth guessing at.
No minimum, built for releases
No minimum is built for exactly that. Print eight for the crew and twenty for the case. Sell out, order twenty more. Print two of a collab design for the other brewhouse's team. A design that flops costs you nothing you didn't already sell.
Regulars are their own line item. The person on the corner stool wants the release they were there for, in their size, not whatever's left. One shirt is a real order, so you can fill that request the day they ask.
Garments and prices
- Adult Tee - $14.38, in S-2XL
- Adult Hoodie - $37.99
- Adult Long Sleeve - $22.99, for cellar mornings
- Adult Polo - $25.63, if front-of-house wants a collar
- Youth Tee ($19.99) and Youth Hoodie ($37.99) - cover the Sunday-afternoon family crowd
- Foam trucker or dad hat - for the merch shelf next to the shirts
Every size up to 2XL costs the same per item, and mixed sizes and garments ship in one order.
Describe the design in plain English or upload artwork you already have, then refine it by chatting. Designing is free; you pay at checkout. Printed to order by US partners: up to 10 business days plus shipping, with tracking. The general version of all this lives on staff shirts for small businesses.
Start your design - you'll see the next release on a shirt before you spend anything.